Excerpt: Branded searches account for 38% of all searches for law firm websites. In other words, they already know your firm, someone in it or some other aspect of its brand. Any competent SEO provider should be able to get you traffic for branded search.
But 62% of searches are non-branded. This is where the fight for results gets bloody. Most lawyers suffer from the misconception that “head-term phrases” (such as divorce attorney Los Angeles) is key to success and they waste a lot of money trying to get those phrases to come up on the search engine results (SERPs).
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