Ride the Lightning

The "Texas Law Hawk" Goes Viral on YouTube

November 5, 2015

The ABA Journal (among many others) has covered the videos of Texas criminal lawyer Bryan Wilson. His law firm website bio says he graduated near the top of his law school class at Texas Tech University, earning multiple academic honors. He interned for criminal court judges and worked under experienced prosecutors and public defenders before going out on his own as a young attorney.

But his notoriety comes from his videos. “Bryan Wilson! Texas Law Hawk!” he roars repeatedly in a throaty growl amid bursts of flame as the American flag waves and a hawk shrieks shrilly in the background. The 29-year-old attorney says he was called Texas Law Hawk by law school classmates, due to his aggressive advocacy.

His latest ad, which starts out with Wilson popping a wheelie in front of the stars and stripes, features an educational scene in which costumed Halloween characters battle with an overzealous cop determined to force them to take a breath test on a bogus machine in the home in which they are celebrating the holiday.

Wilson saves the day, bursting through a garage door on his motorbike immediately after he is apparently called on a red hotline. “That’s why you don’t blow!” he shouts.

It is colorful stuff, to say the least of his ads. The ad referenced above has more than a million views. And he says he has gotten hundreds of calls. It is fascinating to see how lawyers are employing technology and social media to (forgive me) "hawk" their services.

Hat tip to my nephew, S.C. lawyer Alan Marshall.

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