Ride the Lightning
Cybersecurity and Future of Law Practice Blog
by Sharon D. Nelson Esq., President of Sensei Enterprises, Inc.
FTC SAYS BLOGGERS MUST DISCLOSE PAID REVIEWS
October 6, 2009
We've all heard reports about bloggers shilling for companies for money, products or services. After a while, one learns to separate the wheat from the chaff, but the Federal Trade Commission has decreed that enough is enough.
The FTC hadn't touched its rules regarding endorsements and testimonials since 1980. But beginning on December 1, 2009, bloggers must disclose any conflict of interest – including money or freebies. The new rules also affect testimonials by consumers, organizations, experts and celebrities. They carry penalties up to $11,000 per violation. Not chump change, to be sure.
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