Ride the Lightning
Cybersecurity and Future of Law Practice Blog
by Sharon D. Nelson Esq., President of Sensei Enterprises, Inc.
How to Successfully Siphon Business From Law Firms
November 18, 2013
Be more efficient.
Lower overhead.
Charge less.
Track and demonstrate savings.
Create a pricing model that gives you a portion of the money you save clients.
A legal services company called Novus Law has done just that. The ABA Journal had a great feature article on this subject. It is impressive when an attorney says, as one happy client of Novus did, that the company saved her 15-30% in fees she would normally pay to outside counsel.
The founders of Novus say that 80% of their work would normally be done by large firms. Currently, Novus is known for reviewing, managing and analyzing documents for large-scale litigation, but is poised to begin drafting briefs and motions as well.
Novus has tripled its revenues year after year – hard to argue with that kind of success. I often tell audiences when I teach "The Future of Law" about the importance of "seeking open space" – much in the same way the best jockeys do in horse races. Novus Law has done exactly that.
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