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by John W. Simek, Vice President of Sensei Enterprises, Inc.

Firefox Getting More Aggressive with Tracking Blockers

September 4, 2018

Why can't we just surf the internet and not be bothered by sites that want to deliver ads to us? It's a cottage industry – websites spend 55 percent of the load time working on ads to serve up according to a recent study by Ghostery. BGR reports that Firefox is going to start clamping down big time on brands' ad-tracking that tries to stalk you around the web. "Long page load times are detrimental to every user's experience on the web," the Mozilla blog explains. "For that reason, we've added a new feature in Firefox Nightly that blocks trackers that slow down page loads. We will be testing this feature using a shield study in September. If we find that our approach performs well, we will start blocking slow-loading trackers by default in Firefox 63."

I'm glad to see that browsers are trying to protect user's privacy. Even so, I'll still keep running Ad Blocker and Privacy Badger extensions to help stop trackers and pop-ups.

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