Podcast
Legal Talk Network Posts News Digital Edge Podcast
December 28, 2015
In this episode of The Digital Edge, Sharon Nelson and Jim Calloway interview Gyi Tsakalakis, founder of the online legal marketing agency Attorney Sync, about the internet’s role in client development, the mistakes most lawyers make, and the “magic” of online legal marketing strategies.
Topics include:
• The role of Google, Facebook, and Avvo in vetting legal service providers.
• Providing valuable content versus blatant advertising
• Understanding your audience and catering your marketing
• Being authentic, direct, and transparent
• Learning to use the technology properly
• What to look for in a marketing agency
• Properly defining your advertising goals for success
• Utilizing current and past charity events participation.
Listen to the Podcast
