ABA Law Practice Today Published Sharon Nelson’s Interview with Mary Vandenack For The ABA Rainmakers
October 12, 2021
ABA Law Practice Today published Sensei’s Sharon Nelson interview with Mary Vandenack for the ABA Rainmakers. The mission of the ABA Women Rainmakers is to educate professional women about marketing and business development, to provide mentoring opportunities for members, and to provide networking opportunities to build personal and professional relationships. The ABA Law Practice Today is a monthly digital publication by the Law Practice Division that brings you the most current information and trends in the legal industry. Below you will find a curation of recent articles selected for their timely relevance to urgent issues facing the profession.
Mary E. Vandenackis a founding and managing member of Vandenack Weaver LLC in Omaha, NE. Mary is a fellow of the American College of Trusts and Estates Counsel, a Chartered Advisor in Philanthropy from the American College of Financial Services, and is a fellow of the College of Law Practice Management. She is vice-chair of the ABA Law Practice Division and is active in the ABA’s Real Property Trusts and Estates Section, where she serves on the Planning Committee, Section Council, and as co-chair of the Futures Task Force, among others. Mary received the James Keane award from the ABA for e-lawyering and has been named to the ABA Women of Legal Tech. Mary is a commentator for Leimberg Services, and is a frequent writer and presenter on tax, trusts and estates, law practice management, and technology. She also hosts the podcast “Legal Visionaries.”
Mary is an advocate for wellness in the profession. She teaches mindfulness, meditation, yoga, and Pilates, and writes a column on wellness for SpiritofOmaha.
Sharon: Has the pandemic and/or the current work-from-home environment changed some of the ways in which you market?
Mary: The main change that we have made in marketing due to the pandemic has been focusing more on providing current topical information related to how the pandemic affects our clients’ needs. We have used more email and social media than in the past. We have never been big on attending events where 10 people sit at a table and listen to a program. We think that has little interaction potential. We did host online participatory Q&A events during the pandemic that were well received.