Company News

REVENUE MAXIMIZATION THROUGH A SIMPLE CUSTOMER VALUE FORMULA

August 13, 2013

Andy Wilson, CEO of Logik and guest on the most recent edition of The Digital Detectives with Sharon and John, provided a guest post to Price Intelligently. Excerpt: “You may think you know what features your customers value, but you don’t have a clue until you start asking them. Sure, you can and should monitor what features they are using the most. That’s helpful data because you’ll know which features you should improve and which should be buried (less is more, right?), but clicks and inputs don’t really give you the data points you need to effectively price your product. You want to price your product based on the actual value  delivered to the customer, which almost always consists of time saved, money saved, money earned, or some combination of the three.” Read the article here…