“The ABA Reports on Lawyer Websites and Lawyer Marketing” by Sensei’s Sharon Nelson and John Simek was featured in the January 2020 issue of the San Bernardino Bar Bulletin.
We always look forward to the ABA Legal Technology Resource Center’s Annual Legal Technology Survey Report on the use of technology in the legal profession. The summary of the “Marketing and Communication” portion of the 2019 survey was recently published. It was written by our good friend Allison Shields and contains some fascinating (and worrisome) statistics.
Respondents to the 2019 Survey segment covering websites and law firm marketing were mostly solos or from smaller firms, consisting of 27% solos, 29% lawyers in firms of 2-9 lawyers, 18% from firms of 10-49 lawyers, 11% from firms of between 100-499 lawyers, 10% from firms with 500+ lawyers, and 5% from firms with 50-99 lawyers. The average age of respondents was 58 years old, with 55% of respondents identifying as 60+ years old, and another 24% between 50-59 years old. Wow, the graying of the profession is noteworthy – or do younger lawyers not participate in surveys?