Ride the Lightning

Cyber Monday Gift to Self: Make LinkedIn Work for You!

December 2, 2019

Our friends, colleagues and LinkedIn experts Allison Shields and Dennis Kennedy, have penned another marvelous book for lawyers (and everyone else).

I'll be candid. I use LinkedIn (but poorly and without much strategy). Sometimes I remember to republish on LinkedIn and sometimes I don't. I forget to salute/share the brilliant work of others.

What I love about this book (available here on Amazon) is that it forces you to think strategically. Like many other lawyers, I am reasonably good at keeping up my profile and I have a wealth of connections, which I do seek to expand on a semi-regular basis. But I am pretty terrible at participating regularly and with a plan.

As Allison and Dennis say, "The book focuses on the three parts of your LinkedIn presence that you must understand well: Profiles, Connections, and Participation." So you can see why the book appealed to me. I needed (and got) great education on the "participation" building block that was eluding me – and I'll bet many of you reading this are in the same leaky raft.

Things I learned about (and needed to): How to bring LinkedIn into the real world, how to nurture the LinkedIn social media network, ways to make prospective clients turn into actual clients, how to convert my Twitter followers into LinkedIn connections, and the best kind of posts (and ideas for repurposing content and attracting positive attention by using particular kinds of post).

There are a lot of gold nuggets in this book. Though Allison and Dennis gave me a courtesy PDF copy as a friend, I hadn't gotten far into the book before I realized that I wanted the paperback so I could make annotations. So I purchased it on Black Friday. If you know you are not using LinkedIn as effectively as you want to, give yourself the gift of this book!

Sharon D. Nelson, Esq., President, Sensei Enterprises, Inc.
3975 University Drive, Suite 225|Fairfax, VA 22030
Email: Phone: 703-359-0700
Digital Forensics/Cybersecurity/Information Technology
https://senseient.com
https://twitter.com/sharonnelsonesq
https://www.linkedin.com/in/sharondnelson
https://amazon.com/author/sharonnelson