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by John W. Simek, Vice President of Sensei Enterprises, Inc.

Opera – First Browser with Built-In Ad Blocker

March 10, 2016

According to Venture Beat, Opera is introducing a new desktop browser that will have ad blocking capabilities built into the code. An Opera spokeswoman said, "Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying." I'm guessing we'll see built-in ad blocking coming to the other browsers in the future. The marketers aren't going to like it, but users are getting tired of seeing ads popping on their screens.

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