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Sensei Officers Featured In Attorney At Work

May 20, 2021

Sensei’s Sharon Nelson and John Simek’s tech tip was featured in recent Attorney At Work article entitled “Lawyer Tech Tips: Online Business Development Ideas to Try Today” by Joan Feldman and Joy White.

Excerpt:

Get ready to refresh your online business development toolkit. Our experts have recommendations.

During the pandemic, lawyers have experienced changes in how they connect with people — including those who might need their services. So what are some of the best online business development options lawyers have been using, and that you could be using too? Our practice management and technology experts have some tips.

Check out these tools and tactics from Sheila Blackford, Brett Burney, Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski and Reid Trautz.

Sharon Nelson and John Simek: Prepare Your Website for the New Frontier 

As we all navigate through new marketing initiatives to meet today’s challenges, make sure you are paying attention to the current requirements for a successful website. Unless your website was designed within the last year or two, it is time to learn about Google’s new website ranking rules.

Mind you, our information is very current because we’ve spent the last two months learning about the new rules as we worked with a wonderful website designer (at Coretechs) on developing our new website (though these tips will certainly post before it is live). Here are key takeaways.

  1. Speed is crucial. Nothing matters more to Google than speed. Do you even have a clue about how fast your website loads? Most lawyers do not. Google came to the rescue with a way for you to test the load speed for free, here.

Most site visitors will leave if your site doesn’t load in two to three seconds. That’s why you are seeing more and more sites designed differently, with longer pages that you have to scroll through (but the top loads quickly), and a lot of white space, images, calls to action and more concisely worded descriptions of what you do and how.

  1. Mobile design isn’t optional anymore. We knew that our website had some problems with how it rendered on mobile devices. And we knew that was unacceptable because most of our site visitors now come to our website via their phones. That’s probably true for most law firms, so we’ll include a corollary tip here: Make sure you have Google

Analytics enabled!

Don’t look at Google Analytics every day because you’ll become a raving lunatic. Review the monthly reports and see where your visitors are coming from (phones vs. computers), which sites are referring visitors to your site (Google, other websites, etc.), and how long visitors stay on your site before they leave (it isn’t long, trust us).

When you see the numbers, they’ll convince you that you need a site that is optimized for mobile devices.

So, time for a website redesign? For many law firms, the answer is probably yes.

Read all the tech tips here.